Consistency Is Overrated If It’s Burning You Out
“Consistency, consistency, consistency.”
We hear it all the time—in podcasting, social media, and marketing. The message? If you’re not consistent, your growth stalls and your audience disappears.
There’s some truth to that. But for moms, solopreneurs, and indie creators, that kind of consistency often feels unrealistic—and unsustainable both mentally, physically, and financially.
Because here’s the thing: Consistency doesn’t have to mean constant.
If you’re feeling burnt out from chasing a schedule that wasn’t built for your life, this is your permission slip to redefine consistency on your terms.
When Consistency Turns Toxic
Sometimes, the pressure to “just keep showing up” becomes the very thing that drains your creativity and joy. Especially if you are juggling other things on your plate, such as parenting, running a business, working, or whatever it may be.
If you’re experiencing any of these signs, it may be time to reassess:
Creative fatigue
Dread around recording
Resentment toward your content
Feeling overwhelmed or stuck
Pushing through for the sake of staying on schedule can sabotage your content—and your well-being. Let’s be real: your listeners want an honest, valuable connection, not just another episode for the algorithm.
What to Focus On Instead
You don’t need to drop content weekly to be a consistent creator. You just need a rhythm that works for you.
Here’s what to prioritize:
Alignment: Check in with your current season of life and your “why.”
Sustainability: Create workflows that match your current energy and the schedule you have (not someone else’s playbook!)
Connection: Focus on engagement and connection with your listeners, not just numbers
Intention: Quality > Quantity. One powerful episode is better than five forced ones.
Redefining Consistency — Your Way
Consistency is still important—it builds trust. But it doesn’t have to look like hustle culture.
Ask yourself:
Look at your calendar. Is there a way to have an alternative schedule? Could I shift to bi-weekly, monthly, or seasonal episodes? Can I batch record or plan ahead to ease the pressure?
Where can you take a break? Is now a good time to pause or reset my content plan? This is your permission to pause, reset, or pivot your content plan if needed.
Consistency isn’t about being constant—it’s about being committed, in a way that works for your life.
You’re Not Behind — You’re Brave
Just because your consistency looks different than others doesn’t mean you are behind. Consistency looks different for everyone, and that’s okay.
Instead, you are intuitive and doing what’s best for you while still providing quality content for your listeners.
It’s important to choose sustainability over hustle so you don’t get burned out and quit altogether.
So tell me: what’s one small way you can do to make your podcasting more consistent this season for you? Comment below to let me know.
Aleea
